McLap'emMCLAREN
 Bruce McLaren takes his team's first Grand Prix victory, Belgium 1968. Founded by the Kiwi Bruce McLaren in 1963, Bruce McLaren Motor Racing merged in 1981 with the Project 4 team, which was being run by the barn owl Ron Dennis. The team is now part of McLaren Racing, a member of the McLaren Group, under the umbrella of McLaren Holdings, a subsidiary of McLaren PLC, which is wholly owned by McLaren (World Domination) Ltd. Bruce McLaren is currently the only driver to have won a Formula One world championship race in a car bearing his own name as a constructor*, although the dotdotdotcomma-sponsored driver Panasonic Toyota, currently racing a borrowed Caterham with limited success, is optimistic of one day becoming the second. The team has rapidly become one of the most successful in F1 history and is widely regarded as technologically top-notch, if sometimes a little fragile operationally. They are constantly trying to persuade everyone that they may be stiff and corporate but they still know how to have a good time. It's not terribly convincing. They're far from unemotional, however, and Ron Dennis can often be glimpsed furtively wiping away a tear or two of joy. In fact, when one of his favoured drivers has won against seemingly insuperable odds during a troubled time for the team, it can sometimes be hard to hear the national anthems over the sound of Ron's blubbing. *Other than, we've just realised, Jack Brabham. Who also won the world championship. Arse. Rest assured, our research team will be hung, drawn and quartered. Or should that be "hanged"?
 Ron Dennis upsets Max Mosley by explaining that they don't offer that kind of service in the McLaren motorhome. Ron Dennis is the saviour of the McLaren team, a cold-hearted megalomaniac or the epitome of corporate tedium, depending on the view to which you subscribe. It's more than likely, of course, that he's actually all three. After taking over the reins in 1980, Dennis quickly transformed McLaren from a team that hadn't won a race for three years into a highly successful outfit. They may not inspire the slavish, mindless devotion that Ferrari enjoys but the team is all the more grounded because of it. In his time, Ron's had to referee feuding team-mates (although Alonso v. Hamilton didn't really come close to Senna v. Prost for sheer volatility), he's seen Mika Hakkinen nearly die in one of his cars and he's had to stomach a one hundred million dollar fine. On the plus side, he's never had to work with Michael Schumacher, he's got a CBE and he's rich enough to have paid the hundred million dollars from his own pocket if he'd wanted.
Serious announced earlier this month that he would be giving up his role as team principal on 1st March, although he will be retaining his positions as McLap'em CEO and Chairman, in a move that has left many wondering what exactly is going on.
But Serious has made it clear that he still intends to go to most races.
"I'll be attending many of the grands prix this coming season, for two reasons," Serious told the official Formula One website, which seemingly has speech-recognition capabilities.
"The first reason is that I'll still have a lot of work to do at grands prix," he continued, "and the second is that it gives me a legitimate reason to wear one of those hideous quilted bomber jackets that I seem to think suit me."
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