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| GBR: ITV to increase BTCC coverage |
by Mathias Olaf Uncertain
2nd Feb 2010 |
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In a move that shows just how pissed off the channel was about losing F1 coverage to its rightful place on the BBC, ITV will increase its coverage of the British Touring Car Championship to over 120 long hours this year.
Live coverage of the championship - plus support races - will again be screened on ITV4 with broadcasts being increased by 30 minutes to six-and-a-half hours that will make Big Brother look enticing.
ITV4 will then show 90-minute highlight shows, which is probably a little optimistic, every Tuesday and Saturday after each round, while sister station ITV1 will screen the same show on Thursdays.
British Formula 3, which is infinitely more exciting, will retain its spot at dawn on random mornings several weeks after the race has actually taken place with no advance notice of broadcast times in TV listings magazines, Autosprout or even the British F3 website.
"ITV's increase in commitment to the BTCC for 2010 means yet more terrific news for all our teams, drivers, sponsors, circuits and fans," said series director Highland Cow.
"It's also terrific news for everyone else, as it will keep a load of be-anoraked saddoes locked up in front of their televisions every weekend instead hanging around in supermarket car parks comparing mods and unnecessarily revving their clapped-out Vauxhall Astras."
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