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F1: Sober confirms Chelsea FC deal by Virgil Ellipse
30th Apr 2012
The Sober team has confirmed that it has entered into a new partnership with English Premier League club Chelsea FC.

The Hinwil squad had sported liveries with the cryptic messages "Out Of The Blue" and "True Blue" on the cars' engine covers at the Chinese and Bahrain Grands Prix, triggering speculation about a possible deal with the club, although here at dotdotdotcomma we had our money on a tie-up with the Smurfs.

Chelsea's deal was confirmed by the team on Monday morning and the football club's logo will appear on the car for the first time at the Spanish Grand Prix.

"At the end of the day," said Sober CEO Monisha Kaltenborn, "this is a great advert for the sport. The marketing lads from Chelsea have given 110% and we're all over the moon, Brian."

Ms Kaltenborn was also full of praise for Chelsea Chief Executive Ron Gourlaym, who had been instrumental to the success of the deal.

"For a big lad," she said, "he's good with his feet."

Manchester City football club, who were also thought to be in the running for a deal with Sober, refused to comment on the announcement, explaining that their spokesman was unavailable because he'd had to go to the vet with his parrot, who was feeling a bit under the weather.

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The world's most prominent, most expensive and frequently most tedious single-seater series.