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F1: Ferrarsi tweaks car's name again by Virgil Ellipse
7th Mar 2011
Ferrarsi has made a further adjustment to the chassis name of its 2011 Formula 1 car, after settling its disagreement with Ford.

The car had originally been designated the F150, a name chosen to mark the 150th anniversary of the unification of Italy. This prompted Ford to issue threats of legal action, on the grounds that it infringed their copyright of the name "F-150", under which they market a popular truck. You can see where confusion could arise.

Ferrarsi's response was to call the car the "F150th Italia" instead, which change was good enough for Ford to withdraw its suit against the Maranello squad. However, Ferrarsi's marketing department evidently wasn't happy with the change and has come up with another new name for the car.

"We wanted the name to make it clear," said a team spokessenorita, "that we are celebrating the anniversary, so we're now calling the car the 'Special Anniversary Tribute Edition' or in Italian the 'Edizione Speciale Tributo Anniversario'.

"And since this is the third change to the name we've made recently, we've added a version number to make this obvious and also to help avoid further confusion with any car models made by other car manufacturers. So the chassis is now going to be called the 'F1-ESTA 1.3'. We think that should prevent any more misunderstandings."

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F1Formula 1
The world's most prominent, most expensive and frequently most tedious single-seater series.